Kiehl’s Since 1851 has launched a new men’s grooming line.

The Grooming Solutions line provides the optimal grooming experience for all hairstyles for men, and the five-piece range offers innovation to meet men’s unique grooming needs and facial hair styles, from essential hair products for men to our nourishing beard oil: multitasking Nourishing Shampoo + Conditioner; matte finish Texturizing Clay; firm holding but natural-looking Clean Styling Gel; softening Nourishing Beard Grooming Oil; and skin buffing Exfoliating Body Soap.

True to Kiehl’s heritage of sourcing the most efficacious, natural ingredients from around the globe, the Grooming Solutions line incorporates Pracaxi oil from the Amazon rainforest and Moroccan Lava Clay, mined from the Atlas Mountains.

Pracaxi oil is used in all products as a smoothing and conditioning agent, and is derived from the seeds of Pentaclethra Macroloba tree found in the Amazon rainforest of Northern Brazil. The oil is rich in unsaturated fatty acids oleic acid and linoleic acid, but what makes it unique is the high concentration of saturated fatty acids that coat the hair for a nourishing effect.

Moroccan Lava Clay, found in the Texturizing Clay, is sourced from the Atlas Mountains in Morocco, where it formed during the Jurassic Period in the Mesozoic era. The clay was originally mined by North African civilizations that extracted the brown, chunky soap-like clay and dried it on the ground, in the sun and breeze. Moroccan Lava Clay’s purifying properties resulted in a long history of use in skincare to pull out oil and debris; it has been used for more than 1,400 years as a soap, shampoo and skin conditioner for its ability to absorb excess oil and give a matte look.

The collection’s fragrance is an infusion of sandalwood, cedarwood and eucalyptus essential oils, providing a fresh feel upon application, and dry down to woodsy notes.